by Nicco Reggente, PhD | Mar 31, 2020 | General
When customers go to a dispensary, they typically learn about sativas vs. indicas. But these classifications are a false dichotomy that cannabis brands need to stop using. The terms only characterize cannabis strains by the species of plant that they come from, but...
by Nicco Reggente, PhD | Feb 19, 2020 | General
It’s a familiar story: After excitedly trying cannabis, a person is put off by their underwhelming, disappointing (or downright horrible) experience. Most of the time, the person decides never to use cannabis again. But little does that consumer know there is a...
